Digital Commercial Direction
Video Production
Creative Strategy
Campaign Distribution
To mark the launch of Samsung’s flagship Experience Stores in three major Indian cities, I directed a series of upbeat digital commercials distributed across Samsung’s and LBB’s social platforms. The goal was to capture the in-store excitement and position the stores as one-stop destinations for tech, gaming, workshops, customer care, and surprise rewards. From showcasing the latest Galaxy devices to highlighting interactive zones and community events, the films brought the brand’s retail vision to life with an energetic, content-native feel.
Samsung needed to position their new stores as more than just retail locations—they wanted to showcase them as immersive brand worlds. The content had to be lively, fast-paced, and social-first, while still feeling premium and informative.
Directed city-specific digital films capturing the experience of stepping into a Samsung Experience Store Designed the narrative around exploration, community, and surprise Shot across Delhi, Bangalore, and Hyderabad, integrating product showcases with lifestyle appeal Distributed natively via LBB’s high-engagement social channels + Samsung India’s handles for dual brand reach
3 digital commercials produced and distributed Featured across Samsung India and LBB’s social media handles Drove awareness for the Samsung Experience Store retail format Helped position Samsung’s physical stores as tech playgrounds and community hubs, not just retail outlets
