Creative Strategy
Narrative Development
Documentary Direction
B2B Campaign Design
Amazon India wanted to onboard more sellers from Tier 2 and Tier 3 cities—entrepreneurs who weren’t reachable via conventional digital marketing. I developed and led a mini-documentary pilot under the banner Seller Success Stories, showcasing the founder of Sleepy Owl Coffee and how Amazon enabled the brand’s rise. We went beyond traditional social media distribution, using a WhatsApp-first B2B campaign to directly share the film with thousands of small business owners and trader communities across India.
Amazon needed to reach and inspire small-town sellers—many of whom weren’t active on social media and didn’t respond to typical digital advertising. The messaging had to be both relatable and aspirational, told through real voices.
Developed the series concept focusing on real sellers' growth journeys Directed the pilot film featuring Sleepy Owl Coffee’s founder Scripted a compelling, human-first narrative showing how Amazon enabled scale Designed a WhatsApp-first campaign to distribute the video directly to small business owners, traders, and seller communities This hybrid format—high-quality storytelling plus hyper-targeted delivery—ensured Amazon’s value proposition reached the right people, in the right language, on the right platform.
Positioned Amazon India as a growth enabler for small businesses Successfully reached Tier 2 & 3 entrepreneurs via a targeted WhatsApp campaign Laid the groundwork for a scalable seller story series Created a pilot narrative that was both relatable and inspiring, resonating deeply with potential new sellers
