Creative Strategy
Influencer Marketing
Branded Content Production
On-Ground Events
The Brief: Position Coca-Cola as the ultimate mealtime beverage in India’s culturally rich but hyper-local markets—starting with Mumbai, Hyderabad, and Lucknow. In line with Coca-Cola’s global Recipe for Magic narrative, we created a city-wise campaign series—“Mumbai is Cooking, Hyderabad is Cooking, Lucknow is Cooking”—that celebrated the intersection of local food, pop culture, and Coca-Cola. While working at LBB, I led creative strategy and execution across editions, using LBB’s editorial authority and regional audience to amplify the campaign via high-quality branded content, on-ground events, and influencer storytelling.
To move beyond generic food marketing and position Coca-Cola as an authentic, everyday part of regional dining culture—especially in cities with deep-rooted culinary identities and rapidly shifting youth culture
We built a multi-city branded content ecosystem that blended: Offline meetups and curated walks with celebrities, home chefs, and culture curators Influencer-led video stories that paired meals with Coca-Cola across regional formats Branded content production (videos, social cuts, photography) tailored for both Coca-Cola and LBB channels On-ground coverage and event amplification with a lifestyle-first lens
Executed across 3 cities with distinct cultural formats Branded content produced for Coca-Cola India, optimized for regional resonance Celebrity + influencer partnerships drove virality and community engagement LBB’s hyperlocal reach helped position Coca-Cola as an everyday companion in regional food rituals Helped bridge global brand narrative with local Indian nuance in a scalable, story-first format
